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Aesthetic and snappy shopping experience for a rebellious fashion brand

We partnered with New Amsterdam Surf Association (NASA), a Dutch lifestyle brand, to design and implement a streamlined, authentic, and fast shopping experience.

New Amsterdam Surf Association brand image

Client: New Amsterdam Surf Association

Timespan: Apr '24 - present

Key Focus: Headless eCommerce

Scope: Web Design, Web Development, Data Integration

Technologies: Shopify, Centra, Sanity, Vercel, Next.js, Tailwind CSS

NASA was running its online shop on Lightspeed, a platform that no longer met their evolving needs. The shopping experience felt outdated, integration with modern marketing tools was limited, and the platform lacked the flexibility necessary for future growth. Technologically, NASA was ready to transition to Shopify.

From a branding and user experience perspective, NASA wanted to elevate its digital presence, emphasizing its fashion-forward identity and artistic side. The goal was to shift away from a blog-like website to a more refined, engaging e-commerce experience that would both inspire and convert.

NASA needed a partner capable of delivering a visually striking, fast, and scalable solution—and they chose Nethart for the task.

To meet NASA’s needs and overcome the challenges, we opted for a headless eCommerce architecture. Powered by Shopify and Sanity, with a storefront built using Vercel and Next.js, we delivered a rich, authentic, and image-driven experience. The result is a fast, flexible, and easy-to-edit platform, ready to scale as NASA continues to grow.

“Nethart really got us. They understood our vision and turned it into an ecommerce site that we’re genuinely proud of.

It’s rare to find a team that nails both design and tech while also being awesome to work with.
And what stands out the most is how much they actually care. We always felt heard, and working together to find solutions just felt easy.

We’re excited to keep collaborating and would definitely recommend Nethart.”

Ties Heetvelt
Marketing Lead, New Amsterdam Surf Association


Crafted with passion and care at our Digital Craftshop.