Overview
Shaping the shopping experience for the leading tattoo skincare brand
Sorry Mom is a pioneering lifestyle brand that produces high-quality tattoo care products. Dedicated to elevating the tattoo industry, Sorry Mom focuses on education, production, and distribution of customized products, while celebrating the art of tattooing with a commitment to quality.
Client: Sorry Mom
Timespan: Jan '22 - Mar '22
Key Focus: Customer Experience Design
Scope: Web Design
Sorry Mom initially operated a basic Shopify store, which evolved over the years to serve multiple markets, primarily in the US and EU. The main objective of this project was to enhance the customer experience by migrating from a cumbersome Shopify Plus multistore setup to a streamlined headless ecommerce platform. In an industry where aesthetic appeal is often overlooked, Sorry Mom sought to differentiate itself through a superior customer experience.
The new design needed to reflect Sorry Mom's Nordic origins with a simplistic, minimalist aesthetic, while also being image-driven to deliver a rich brand experience. Large photos and videos were integral to creating an engaging and immersive customer journey.
By focusing on Sorry Mom's rich storytelling and creating an image-driven brand experience, we successfully positioned the brand as a leader in the tattoo care industry. The new ecommerce platform not only enhanced the user experience but also solidified Sorry Mom's status as an innovator in tattoo care, setting a new standard for customer engagement and satisfaction.
